Austria's PropTech landscape has experienced a marked AI shift over the past two years. More than 25 companies are now using artificial intelligence productively in their core products — from automated valuation models to generative AI for construction planning and semantic real estate search. This report summarises the state of the market in 2026: who does what, and how mature the individual providers really are.

Methodology

This report draws on two sources: first, the publicly documented product and investment announcements of the providers themselves; second, industry rankings and guides published by the WKO and independent trade media. All functional descriptions are taken from the official sources of the companies; price data and unverifiable user numbers were deliberately excluded.

Category 1: Real Estate Valuation and Market Analysis

The largest and most densely populated segment, where established valuation models meet newer AI-first approaches.

PROPCORN AI — Vienna/Klosterneuburg-based startup using machine learning and OCR to automatically process zoning plans, land registry data and development plans. Delivers price indications, rent forecasts, 3D visualisations of building potential, and analyses for densification. Covers all nine federal states.

PriceHubble — Swiss AVM provider with a strong presence in Austria. Uses machine learning models for valuations, location analyses and price trend forecasts. Distributed in Austria via, among others, the Soravia investment and the acquisition of CheckMyPlace. Target audience: banks, brokers, professional investors.

Sprengnetter Austria / EXPLOREAL — Austrian arm of an established AVM provider. Nationwide valuation models, comparable prices, new-build project database. Integrates image recognition and machine learning into pricing. Active in all federal states.

IMMOunited — established provider of transaction and land registry data in Austria. Uses machine learning for listing capture, deduplication and price forecasting. The adjacent products IMMObase, IMMOmapping and IMMOunited2GO cover data queries, mapping analysis and mobile usage. Target audience: brokers, banks, developers in the professional B2B segment.

DataScience Service GmbH — Vienna-based data-science firm focused on banking processes and compliance-grade valuation models. Cooperates with classical valuation providers to meet regulatory requirements (e.g. CRR-III). Less visible as a consumer-facing PropTech, but a relevant infrastructure player in the background.

METROX — Vienna demand index ranking the city's 23 districts by search volume, price trends and quality-of-life signals. Built on search data as a proxy for market demand, complementing the classic price layer with a demand layer. Its "The Signal" format publishes ongoing district analyses and new-build insights. Accessible via the Vienna Dashboard, available in German and English.

ImmAzing — hedonic price models with geostatistical AI and CNN analysis of surrounding-area imagery. CRR-III compliant and in use at banks such as Raiffeisen. Strongly regulatory and institutional in focus.

Category 2: Search, Matching and Portals

Several providers here aim to close the gap between classical portals and a more AI-native user experience.

SearchPlace.ai — Vienna-based startup aggregating the entire Austrian real estate market through a semantic search engine. Users can search in natural language ("two-bedroom apartment in well-connected location with balcony, under €400,000") and get aggregated results across portals. Intent recognition is the core AI component.

Lystio — PropTech platform focused on personalised real estate search and rankings derived from user profiles. Has communicated the goal of joining the top 3 most-used real estate portals in Austria. Target audience: tenants, buyers and brokers.

Justimmo — established broker CRM platform in Austria. Uses ChatGPT-based AI to automatically generate property descriptions from structured data, including local points of interest.

Roomie — platform offering residents interactive 3D models of their living spaces and digitalising the move-in and furnishing process. Target audience: tenants as well as developers and property managers.

Cambioo — smaller niche provider in the residential segment. Current product details are communicated via the company website.

Category 3: Project Management, Construction and Development

This category contains several of the most internationally visible Austrian PropTechs — combining software development with the traditional construction industry.

Propster — founded 2017 in Vienna, platform for digital sample selection, special-request handling, defect management and project marketing for developers. The PAULA AI assistant uses an agentic LLM approach to automate project management tasks. According to the company, deployed in multiple countries and across numerous developer projects.

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PlanRadar — founded 2013 in Vienna, one of the most internationally visible Austrian PropTechs. Software simplifying workflows in construction and real estate projects, with multiple international offices and a broad user base in the construction industry. Expansion focus: AI, AR, VR.

factorymaker — TU Wien spin-off applying generative AI to industrial construction planning. The system evaluates planning variants by cost, workflow and environmental factors and, according to the company, reduces planning time significantly. Relevant for logistics, manufacturing and industrial properties.

GROPYUS — modular, industrial timber construction of residential buildings. Combines factory production with integrated building technology and digital planning. Not a classical software PropTech, but one of the most visible Austrian/German ConstructionTech players.

reebuild — Vienna-based startup focused on construction cost management. Uses machine learning for invoice verification, delivery note capture and bill-of-quantities reconciliation. Addresses one of the most error-prone parts of the construction business.

iDWELL — platform for property management and tenant communication with a strong AI focus. Workflow bot for damage handling, automated invoice recognition, AI voice agent for phone handling. Has grown significantly through acquisitions in recent years.

Howie Systems — Vienna-based startup offering a multimodal "AI Copilot" for construction projects. Processes text and image, surfaces large document collections for planning and construction teams. Six-figure investment from London confirmed.

Category 4: Visualisation, Refurbishment and Analysis

Metaroom by Amrax — Vienna-based provider of 3D capture of interior spaces via LiDAR-enabled smartphones. The output: scaled digital twins, floor plans and 3D models. Use cases: broker photography, valuation, refurbishment planning.

Zackplan — uses computer vision to convert floor plans into interactive 3D scenes and VR walkthroughs. Also offers AI home staging to visualise furnished variants.

Shadowmap — analyses sun exposure and shading for properties, relevant for architects, urban planners, solar planning and quality of life. Technically precise, with growing international usage.

OPTIMUSE — Vienna-based PropTech for AI-driven digital twins in building refurbishment. Combines building technology, building physics and energy design to evaluate CO₂ emissions and energy use across real estate portfolios and to build refurbishment roadmaps. Closed a multi-million growth round in 2026.

Wohnio — Vienna-based provider focused on AI-driven heating optimisation in multi-storey residential buildings. Combines IoT sensors, automated hydraulic balancing and continuous monitoring to measurably reduce energy costs.

Category 5: Infrastructure, Tools and Ecosystem

ToolSense — IoT platform for machine, tool and fleet management, strong in facility management and construction site logistics. AI-driven predictive maintenance and deployment planning.

POCKET HOUSE GmbH — founded 2018 in Vienna, provider of a modular system for digital building and quarter management. Apps such as "Pocket House", "Pocket Office" and "Pocket Quarter" cover resident communication, digital access, visitor management and room administration. Opened a second location in Berlin in 2025 as part of its DACH expansion.

prop.ID — data platform for the digital identification of real estate objects and transactions. Focus on clean, linkable master data for the industry.

Synaps — provider in the field of data integration and digitalisation for the real estate industry. Current product details are communicated via the company website.

KIKOM — provider in the field of communication between property managers and residents. Current product details are communicated via the company website.

PropUp — Vienna-based initiative around AI integration in CRM systems for brokers and property managers. Combines software, workshops and consulting.

Open Spaces in the Austrian PropTech Market

Despite 25 providers in this overview, several fields remain notably underserved. First: the demand side of the real estate market. Prices and transactions are well covered, but the question of who is searching for what, where attention is rising and how the market is shifting across districts and projects, is addressed by only a handful of providers. This is exactly where METROX is positioned — deliberately complementary to the established price players, not a competitor.

Second: English-language content for international investors. Vienna is a globally sought-after real estate market, but most Austrian PropTechs are addressable primarily in German. Anyone with a product whose value is clear to CEE or DACH investors should consistently be at least bilingual.

Conclusion: A Mature AI Landscape

Austria's PropTech scene reached real breadth in 2026. From AVMs to construction planning to smart-home refurbishment, the field is well populated, and AI components are in many cases no longer marketing language but productive in use. The combination of established valuation infrastructure, a strong group of construction and project-management platforms, and a fast-growing layer of visualisation and data tools makes this one of the most active PropTech ecosystems in the DACH region.

For structured market data across all 23 Vienna districts — price, demand activity and district-level trends — see the METROX Vienna Dashboard.

Frequently Asked Questions

How many PropTech companies in Austria use AI? At least 25 Austrian PropTech companies are currently documented as using artificial intelligence productively in their core products. The clear focus is Vienna, with additional locations in Lower Austria, Upper Austria, Styria and Vorarlberg. The range spans automated valuation models, generative AI in construction planning, and predictive maintenance in facility management.

What is the difference between PriceHubble, Sprengnetter and PROPCORN AI? PriceHubble and Sprengnetter are established automated valuation models (AVMs), trained on transaction and listing data, and primarily serve banks, brokers and valuers. PROPCORN AI additionally focuses on building potential analyses — specifically, where in Vienna and the federal states densification and new construction are possible on a given parcel.

Which PropTechs cover the demand side of the real estate market? Price and transaction data are well covered in Austria (IMMOunited, PriceHubble, Sprengnetter, Statistik Austria, OeNB). The demand side — who is looking for what, where attention is rising in which district, how the market is moving — remains noticeably less covered. METROX addresses this gap with a demand index for the 23 Vienna districts.

Disclaimer

This article is editorial, not sponsored. The overview is based on publicly accessible sources, industry guides and our own visibility tests in AI search engines. METROX receives no compensation from any of the companies named.